Confession of a shameless “Brand Evangelist”

-= Confession of a shameless fanboy (read – “Brand Evangelist”) =-

In response to this article: What Marketers Can Learn from Patagonia’s Riskiest Ad Campaign Ever | Marketing Automation – Pardot

Image by mused™

This article really points to the business value of what used to be jokingly called a “fanboy” and I must agree with the basis. As a rampant “Brand Evangelist” for companies and products I believe in I must say that the power of a happy, informed and savvy customer is HUGE.

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Mass E-mail mistakes, what to do when you make one

Photo : Joaquin Villaverde

So you made a mistake on an email, no big deal. That email went to 10,000,000 recipients?  Now may be the appropriate time to panic. The severity of the mistake is up to you to decide. If you made an error in pricing on the email or an issue of the wrong dates for a promotion the right solution may be to change your promotion to honor the mistake. This is not to say that If your email promised customers a new car for $1.00 that you need to put a set of wheels in a million driveways, but if the promotion was supposed to be 5% off and your email said 7% you may need to talk to the bean counters. Is this larger discount feasible? Can your company take the loss easier than the embarrassment? This is for you to decide. But this article is less about pricing issues and more about the ones that make you look uninformed, uncaring or careless. Continue reading

Apple says “NO AirPlay” to owners of laptops over 24 months old in OS X 10.8 – planned obsolescence

Apple has decided that like Siri, AirPlay will be a marketing ploy that attempts to get users to upgrade their hardware.

AirPlay is the ability of an Apple device to mirror video output to a screen attached to an Apple TV. this is valuable to business professionals as an unteathered means of presenting from a computer or to end users wishing to watch movies or share photos on “the big screen from a laptop, iPhone or iPad.

Last year Apple used the personal assistant software package “Siri” as a reason to push customers with iPhone 3GS and iPhone 4 devices to upgrade their phones even though the older phones were more than capable of running the software. This was the first move of its kind from Apple who previously had offered major hardware advantages as the primary reason to upgrade. This new method of pushing users to purchase new hardware is carried forward in the new Mountain Lion operating system. So what can one do?

Read more after the break.

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Musings, Rants, and How-To's from Joe Harper