I sat through a great forum tonight. The speakers were Mike Haines of Facebook.com, Malcolm Faulds of BzzAgent.com and Ainsley TeGrotenhuis of CNN.com. all of them did a great job describing how their companies offer more value to their customers than a traditional marketing effort while at the same time reaching more people and better targeting the specific consumer that a brand is trying to reach. Listen to this video to hear what each of them had to say!

They talked about the use and reasoning for why Social media works in todays marketing landscape. have a look at the video i took via my iPhone and please feel free to comment!

-Joe

Thank God is all i have to say!

I purchased the iPhone 3G to replace a Treo 750 the weekend that it was released. Since then i have experienced a love/hate relationship with the shiny, thin and ultra sheek iPhone. I really miss the ability to invite an attendee to a meeting using exchange e-mail (And dot even get me started with cut and paste…) however those features while convenient, are not essential to my everyday life. The two un-excusable features that are missing from this ultra modern cutting edge piece of hardware to me are:

A decent Bluetooth Stack.

Tethering.

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The other day I was surfing around on the net on my new Acer Aspire One and found the coolest hack for it over at Tnkgrl’s Website this hack was aimed at one of the few Achilles heels of the Acer Aspire One “no Bluetooth.” Now, granted it is easier than ever to get Bluetooth working on a laptop with Bluetooth dongles getting smaller and smaller however if you want to keep the exterior of your laptop clear of debris and use a mouse or perhaps tether with your cell phone you need to find another way. This is where the following hack comes in to play!

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Attention Business Professionals,

Below is a sign I found hanging on a soda fountain at a 5 Guys burgers and fries in Atlanta, GA. Even though they only sell hamburgers and french-fries we can all learn a lot from their business model.

All of us should aspire to the ideals shown by this burger joint!

“You, the customer, are the most important visitor on our premises, You are not dependent on us, we are dependent on you. You are not an outsider in our business - you are part of it. We are not doing you a favor by serving you . . . you are doing us a favor by giving us the opportunity to do so. Thank you, Five Guys”

When was the last time you encountered customer centric service at any business? If you have I bet you remember it and make buying decisions based on that quality of service. Let’s try to be as customer oriented as this fast-food chain and I am sure that success will follow

P.S. While my wife and I were at the restaurant we were treated in a manor that showed that for 5 Guys, the sign is not just a lofty goal but a practiced methodology. The pride in what they do is apparent the second you walk through the door.

Visit their website:

http://www.fiveguys.com