Category Archives: Deep Thoughts

Confession of a shameless “Brand Evangelist”

-= Confession of a shameless fanboy (read – “Brand Evangelist”) =-

In response to this article: What Marketers Can Learn from Patagonia’s Riskiest Ad Campaign Ever | Marketing Automation – Pardot

Image by mused™

This article really points to the business value of what used to be jokingly called a “fanboy” and I must agree with the basis. As a rampant “Brand Evangelist” for companies and products I believe in I must say that the power of a happy, informed and savvy customer is HUGE.

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Apple says “NO AirPlay” to owners of laptops over 24 months old in OS X 10.8 – planned obsolescence

Apple has decided that like Siri, AirPlay will be a marketing ploy that attempts to get users to upgrade their hardware.

AirPlay is the ability of an Apple device to mirror video output to a screen attached to an Apple TV. this is valuable to business professionals as an unteathered means of presenting from a computer or to end users wishing to watch movies or share photos on “the big screen from a laptop, iPhone or iPad.

Last year Apple used the personal assistant software package “Siri” as a reason to push customers with iPhone 3GS and iPhone 4 devices to upgrade their phones even though the older phones were more than capable of running the software. This was the first move of its kind from Apple who previously had offered major hardware advantages as the primary reason to upgrade. This new method of pushing users to purchase new hardware is carried forward in the new Mountain Lion operating system. So what can one do?

Read more after the break.

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Google Glass : Amazing!

Google Glass is a new concept that was announced and released yesterday on their website. if you have not watched the video yet, you are missing the boat. take a look at the proof of concept video after the break to see what Google Glass is going to mean to your daily life in the near future.

Friendly, but final warning: Apple and Microsoft better pay attention.

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