Category Archives: Deep Thoughts

It Is Not A Drone.

Ok, so I love my UAV’s (Unmanned Aerial Vehicles) which is the nicer name for what the media insists on labeling as “DRONES” lumping hobby grade flying things in with the flying Grimm Reapers that the developed military’s of the world like to fly around and bomb villages with. This is not fair and paints an ominous perception in the minds of the uninitiated among us.

The average hobbyist UAV out there is less than 3 pounds and about 14” square. The average payload that these UAV’s can handle is about that of a small camera or less than 2 pounds. Advanced models can be flown at distances of about a mile or so away however +80% of UAV’s can only be flown a few hundred feet away before the craft is too far away to see or the radio signal is too weak to control the craft. Military drones are satellite controlled from a base on the other side of the planet. Continue reading It Is Not A Drone.

How to alienate your biggest fans: What happened to MakerBot?

Ok, So first let me say that I am often a fanboy for products or companies that I believe in, or that appear to place priorities in the only possible order that will greet effort with success in todays hyper competitive world. That order with almost no exceptions being:

  1. Customers and Employees
  2. Innovation
  3. investors

If you follow any other order of importance then you are destined to fail along the way and be supplanted as the leader by someone else.

Continue reading How to alienate your biggest fans: What happened to MakerBot?

MakerBot quietly kills off the Replicator 2

Well, it had to happen sometime. With many 3D printer enthusiasts flipping their nose at the 5th generation MakerBot and opting instead for the older (and over $800.00 cheaper) Replicator 2 with similar if not slightly better printing specs.  The time has come for this inconvenient problem to end. And so, MakerBot is fixing the problem…

Continue reading MakerBot quietly kills off the Replicator 2

Confession of a shameless “Brand Evangelist”

-= Confession of a shameless fanboy (read – “Brand Evangelist”) =-

In response to this article: What Marketers Can Learn from Patagonia’s Riskiest Ad Campaign Ever | Marketing Automation – Pardot

Image by mused™

This article really points to the business value of what used to be jokingly called a “fanboy” and I must agree with the basis. As a rampant “Brand Evangelist” for companies and products I believe in I must say that the power of a happy, informed and savvy customer is HUGE.

Continue reading Confession of a shameless “Brand Evangelist”