Category Archives: Consumers Win

Confession of a shameless “Brand Evangelist”

-= Confession of a shameless fanboy (read – “Brand Evangelist”) =-

In response to this article: What Marketers Can Learn from Patagonia’s Riskiest Ad Campaign Ever | Marketing Automation – Pardot

Image by mused™

This article really points to the business value of what used to be jokingly called a “fanboy” and I must agree with the basis. As a rampant “Brand Evangelist” for companies and products I believe in I must say that the power of a happy, informed and savvy customer is HUGE.

Continue reading Confession of a shameless “Brand Evangelist”

Google Glass : Amazing!

Google Glass is a new concept that was announced and released yesterday on their website. if you have not watched the video yet, you are missing the boat. take a look at the proof of concept video after the break to see what Google Glass is going to mean to your daily life in the near future.

Friendly, but final warning: Apple and Microsoft better pay attention.

Continue reading Google Glass : Amazing!

PDAnet serves to free the iPhone from Apple and AT&T’s petty ways!

Thank God is all i have to say!

I purchased the iPhone 3G to replace a Treo 750 the weekend that it was released. Since then i have experienced a love/hate relationship with the shiny, thin and ultra sheek iPhone. I really miss the ability to invite an attendee to a meeting using exchange e-mail (And dot even get me started with cut and paste…) however those features while convenient, are not essential to my everyday life. The two un-excusable features that are missing from this ultra modern cutting edge piece of hardware to me are:

  1. A decent Bluetooth Stack.
  2. Tethering.

Continue reading PDAnet serves to free the iPhone from Apple and AT&T’s petty ways!

Corporate Advice from a fast food Restaurant

Attention Business Professionals,

Below is a sign I found hanging on a soda fountain at a 5 Guys burgers and fries in Atlanta, GA. Even though they only sell hamburgers and french-fries we can all learn a lot from their business model.

All of us should aspire to the ideals shown by this burger joint!

“You, the customer, are the most important visitor on our premises, You are not dependent on us, we are dependent on you. You are not an outsider in our business – you are part of it. We are not doing you a favor by serving you . . . you are doing us a favor by giving us the opportunity to do so. Thank you, Five Guys”

When was the last time you encountered customer centric service at any business? If you have I bet you remember it and make buying decisions based on that quality of service. Let’s try to be as customer oriented as this fast-food chain and I am sure that success will follow

P.S. While my wife and I were at the restaurant we were treated in a manor that showed that for 5 Guys, the sign is not just a lofty goal but a practiced methodology. The pride in what they do is apparent the second you walk through the door.

Visit their website: