For those of you out there that have not been watching the iPhone Bluetooth development team for the past few months they have really made progress and are approaching the completion of their Bluetooth app for the iPhone. This app is planned to add the missing Bluetooth sigs to the iPhone such as AD2P (high quality Audio), OBEX (file transfer) and perhaps even DUN (dial-up networking). Drop by their site and download a copy of SweetTooth their GUI interface for the first phase of the Bluetooth hack. it is available now for those of you with jailbroken iPhones via Cydia Installer.

Cheers!

Visit their site at: http://ibluetoothproject.com/

I sat through a great forum tonight. The speakers were Mike Haines of Facebook.com, Malcolm Faulds of BzzAgent.com and Ainsley TeGrotenhuis of CNN.com. all of them did a great job describing how their companies offer more value to their customers than a traditional marketing effort while at the same time reaching more people and better targeting the specific consumer that a brand is trying to reach. Listen to this video to hear what each of them had to say!

They talked about the use and reasoning for why Social media works in todays marketing landscape. have a look at the video i took via my iPhone and please feel free to comment!

-Joe