So you made a mistake on an email, no big deal. That email went to 10,000,000 recipients? Now may be the appropriate time to panic. The severity of the mistake is up to you to decide. If you made an error in pricing on the email or an issue of the wrong dates for a promotion the right solution may be to change your promotion to honor the mistake. This is not to say that If your email promised customers a new car for $1.00 that you need to put a set of wheels in a million driveways, but if the promotion was supposed to be 5% off and your email said 7% you may need to talk to the bean counters. Is this larger discount feasible? Can your company take the loss easier than the embarrassment? This is for you to decide. But this article is less about pricing issues and more about the ones that make you look uninformed, uncaring or careless. Continue reading

Apple has decided that like Siri, AirPlay will be a marketing ploy that attempts to get users to upgrade their hardware.