Tag Archives: Marketing

Confession of a shameless “Brand Evangelist”

-= Confession of a shameless fanboy (read – “Brand Evangelist”) =-

In response to this article: What Marketers Can Learn from Patagonia’s Riskiest Ad Campaign Ever | Marketing Automation – Pardot

Image by mused™

This article really points to the business value of what used to be jokingly called a “fanboy” and I must agree with the basis. As a rampant “Brand Evangelist” for companies and products I believe in I must say that the power of a happy, informed and savvy customer is HUGE.

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Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.

The quote that is in this title is from Saint Francis of Assisi and i think it is perfect for this program!

Anyhow, on to the reason for this post.

Houston, we have automation! So i started this year off with a plan. A real plan with a business case and statistics and reasoning. the kinds of stuff that is irrefutable and must be acknowledged. This as it turns out actually worked! And i now have the budget that i asked for!  And now i have more to do every day than i ever wanted. This is a good thing. However, I am learning how to multi task at a whole other level. The projects that i am undertaking (all at once mind you) are to build a new website for my product, re-create all of our marketing materials for print and digital distribution, make a new product demonstration video, and implement a lead nurturing and marketing automation product. Continue reading