I sat through a great forum tonight. The speakers were Mike Haines of Facebook.com, Malcolm Faulds of BzzAgent.com and Ainsley TeGrotenhuis of CNN.com. all of them did a great job describing how their companies offer more value to their customers than a traditional marketing effort while at the same time reaching more people and better targeting the specific consumer that a brand is trying to reach. Listen to this video to hear what each of them had to say!
They talked about the use and reasoning for why Social media works in todays marketing landscape. have a look at the video i took via my iPhone and please feel free to comment!